18. april 2014

Definition of quality

The common element of the business definitions is that the quality of a product or service refers to the perception of the degree to which the product meets the customer’s expectations. Quality has no specific meaning unless related to a specific function and/or object. Quality is a perceptual, conditional and somewhat subjective attribute.

The most progressive view of quality is that it is defined entirely by the customer or end user and is based upon that person’s evaluation of his entire customer experience.

The customer experience is the aggregate of all the touch points that customers have with the company’s product and services, and is by definition a combination of these. For example, any time one buys a product one forms an impression based on how it was sold, how it was delivered, how it performed, how well it was supported etc.

Wikipedia 2009


. . . . . we care about quality – we constantly seeks to deliver the best kind possible!